About Me

I’m Kim — the email marketing specialist and the person behind Museletter Society.

With 3 years of agency experience and the currently in year 3 working at an e-commerce in-house marketing team, I’ve developed a deep understanding of how to turn strategy into action — and clicks into conversions.

Email is my thing. From building smart automations to writing subject lines that get opened, I focus on creating campaigns that feel personal, not pushy.

This site is where I share insights, tips, and real strategies that help brands connect, convert, and grow through the inbox.

Whether you’re building from scratch or scaling what’s already working, I’m here to help make your email marketing smarter — and more human.